BUILT
BUILT
BUILT
NATIONAL CAMPAIGN
What the puff?!
BUILT PUFF & BUILT SOUR PUFF
Overview
Diving into the flavor world of chocolatey volcanoes, cookie dough crevasses, and peanut butter cup pathways, BUILT Puff’s “What the Puff?!” series day dreams off into deliciousness and blurs the lines between a snack break and a sweet treat.
Fluffy. Chocolatey. Packed with Protein.
What the Puff?! BUILT Puff
Expanding to the new Sour Puff line extension, “What the Puff?! BUILT Sour Puff” turned up the volume on playfulness with a protein-packed twist.
Fruity. Tangy. Packed with Protein.
What the Puff?! BUILT Sour Puff.
Key Focus
National campaign launch & support
OTT & CTV
Role
Creative Director
Post Supervisor [Brand]
Credits
BRAND // BUILT Brands
Chief Commercial Officer | Megan Crossland
Director of Brand | Harvey Simmons
PARTNER // Marcus Thomas & LAUNDRY
CD | Kevin Delsanter
Head of Production | Jerrod McMillin
Director | Tony Liu
EP | Meagann Pallares
CG | LAUNDRY
OTT & CTV
What the Puff?! BUILT Puff
:30s /:15s / :06s
OTT & CTV
What the Puff?! BUILT Sour Puff
:30s /:15s / :06s