BUILT

BUILT

BUILT
NATIONAL CAMPAIGN

What the puff?!

BUILT PUFF & BUILT SOUR PUFF

Overview

Diving into the flavor world of chocolatey volcanoes, cookie dough crevasses, and peanut butter cup pathways, BUILT Puff’s “What the Puff?!” series day dreams off into deliciousness and blurs the lines between a snack break and a sweet treat.

Fluffy. Chocolatey. Packed with Protein.
What the Puff?! BUILT Puff

Expanding to the new Sour Puff line extension, “What the Puff?! BUILT Sour Puff” turned up the volume on playfulness with a protein-packed twist.

Fruity. Tangy. Packed with Protein.
What the Puff?! BUILT Sour Puff.

Key Focus

  • National campaign launch & support

  • OTT & CTV


Role

Creative Director
Post Supervisor [Brand]


Credits

BRAND // BUILT Brands
Chief Commercial Officer | Megan Crossland
Director of Brand | Harvey Simmons

PARTNER // Marcus Thomas & LAUNDRY
CD | Kevin Delsanter
Head of Production | Jerrod McMillin
Director | Tony Liu
EP | Meagann Pallares
CG | LAUNDRY

OTT & CTV

What the Puff?! BUILT Puff

:30s /:15s / :06s

OTT & CTV

What the Puff?! BUILT Sour Puff

:30s /:15s / :06s

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